Vape pens remain one of the top-selling cannabis categories in legal markets, trailing only flower in total sales. Billions of dollars move through this segment annually, proving that convenience, portability, and repeatable effects make cartridges a staple for consumers. From fruit-forward hybrids to solventless live rosin pods, the modern vape aisle is filled with flavors and formats that appeal to different tastes and budgets. Here’s a breakdown of the brands and flavors leading the way in 2025.

STIIIZY: Blue Dream & Blue Burst

STIIIZY has become a powerhouse by pairing proprietary pods with approachable strain names and sweet, fruit-driven flavor options. Blue Dream remains one of its most reliable bestsellers, while Blue Burst, a hybrid with berry and citrus notes, keeps drawing repeat buyers. STIIIZY succeeds because it marries familiar strains with playful, candy-inspired flavors like Strawberry Cough and Lemon Cherry Gelato.
Why consumers love it: dependable pods, competitive pricing, and crowd-pleasing flavor options.

Jeeter Juice: Watermelon ZKZ

Jeeter, known first for its infused pre-rolls, now dominates with liquid diamond cartridges. Watermelon ZKZ has become a signature flavor, combining Zkittlez genetics with juicy watermelon for a sweet, candy-like hit. This flavor stands out for evening use, where consumers often seek relaxation paired with bold fruit notes.
Why consumers love it: unmistakable taste, strong potency, and an indulgent end-of-day experience.

Heavy Hitters: Pineapple Express

Few strains are as culturally iconic as Pineapple Express, and Heavy Hitters has perfected its cartridge version. The flavor bursts with tropical pineapple and citrus, offering uplifting effects before settling into a calm body high. Pineapple Express wins because shoppers instantly recognize the name and trust the experience.
Why consumers love it: consistent potency, clean oil, and a classic flavor they can’t go wrong with.

Rove: Skywalker & Dream

Rove has carved out a loyal base by sticking to straightforward strain labeling and reliable hardware. Skywalker OG is a top indica option, while Dream, a Blue Dream cross, satisfies those who want a sweet, uplifting flavor for daytime use. Rove keeps its lineup classic, which resonates with consumers who prefer familiarity.
Why consumers love it: reliable performance, trusted strain names, and terpene consistency.

Select: Elite & Fruit Stiq

Select is one of the longest-standing brands in vape. Its Elite and Elite Live lines appeal to cannabis purists who want strain-specific flavor, while the Fruit Stiq line offers fun, fruit-inspired profiles like Pink Lemonade and Watermelon Breeze. With wide availability in multi-state markets, Select continues to thrive.
Why consumers love it: broad selection, accessible formats, and dependable availability.

PLUGPLAY: Apple Slushie

PLUGPLAY dominates in closed-pod systems with candy-shop flavors. Apple Slushie has become a signature option, blending crisp apple notes with a smooth finish. For consumers who prefer sleek pods over 510-thread cartridges, PLUGPLAY provides simplicity without sacrificing flavor.
Why consumers love it: big flavor, easy-to-use pods, and fruit-forward innovation.

PAX: Pineapple Express Live Rosin Pod

PAX appeals to solventless fans with its live rosin pods. Pineapple Express is among the most popular, offering tropical flavors and clean effects without distillate. By pairing high-quality rosin with reliable pod hardware, PAX gives flavor chasers a premium option.
Why consumers love it: solventless purity, tropical terpene profile, and discreet hardware.

710 Labs: Live Rosin Pods

710 Labs is a connoisseur favorite, with small-batch live rosin pods that rotate through trendy genetics. These pods emphasize terroir and cultivar-true flavor, appealing to consumers who want a craft experience in a portable format. For serious flavor hunters, 710 is the gold standard.
Why consumers love it: top-tier rosin, seasonal drops, and unparalleled vapor quality.

Flavor Trends Driving Demand

Across the board, fruit-forward flavors dominate—watermelon, pineapple, and berry continue to lead the charge. Candy-inspired flavors mirror broader consumer preferences in beverages and snacks, while timeless cultivars like Blue Dream and OG Kush remain reliable anchors. This mix of fun, approachable flavors and traditional strain names keeps the vape aisle both exciting and familiar.

The Market Reality

While availability varies by state, certain names consistently appear on best-seller lists: STIIIZY, Select, Jeeter, and Rove. These brands succeed by balancing flavor innovation with distribution power, ensuring that no matter where a consumer shops, they can find a familiar and trusted cart.