The cannabis vape market has evolved rapidly in recent years, with technology becoming a driving force behind innovation. What was once a simple matter of heating cannabis oil has now transformed into a sophisticated experience shaped by smart devices, artificial intelligence (AI), and personalized dosing. This technological shift is not only reshaping consumer habits but also redefining brand strategies and retail opportunities across the cannabis industry.
Smart Vapes: A Connected Experience
Smart vaporizers are no longer a futuristic concept—they’re here, and consumers are responding. Devices like the PAX Era Pro and Storz & Bickel’s Crafty+ integrate Bluetooth connectivity, app-based controls, and real-time usage tracking. According to data from Headset, a leading cannabis analytics firm, vape products accounted for more than 20% of U.S. cannabis sales in 2024, with premium smart vapes driving a growing share of revenue.
Consumers are drawn to precision and control. Adjustable temperature settings allow users to optimize terpene profiles, enhancing both flavor and effect. App integrations also give brands a unique opportunity to build loyalty through user-friendly digital ecosystems. Much like how smartwatches redefined personal fitness, smart vapes are turning cannabis consumption into a tailored, data-driven experience.
AI in the Vaping Ecosystem
Artificial intelligence is beginning to play a significant role in vaping. Beyond simple app controls, AI-driven platforms are analyzing consumption patterns to recommend strains, optimize dosage, and even predict product preferences. Some emerging vape technologies are using AI to monitor puff frequency and inhalation depth, then suggesting adjustments for smoother sessions and consistent dosing.
For cannabis retailers, this is a game changer. AI-powered insights can feed into loyalty programs, giving consumers personalized product recommendations while providing brands with valuable feedback loops. Reports from Brightfield Group show that personalization is becoming a top consumer demand, especially among millennials and Gen Z, who now make up the majority of cannabis buyers.
Personalized Dosage Systems: Precision Meets Wellness
One of the biggest challenges in cannabis consumption has always been dosage control. Unlike pharmaceuticals, where doses are standardized, cannabis effects vary by individual tolerance, metabolism, and product formulation. Enter personalized dosing systems.
Devices like Mode, a smart cannabis delivery system, use haptic feedback and app-controlled dosing to provide microgram-level precision. Consumers seeking wellness outcomes—such as pain relief, relaxation, or focus—are particularly drawn to this innovation. By standardizing experiences, personalized dosage systems bridge the gap between recreational use and therapeutic cannabis, making the category more accessible to health-conscious users.
From a retail perspective, this opens the door to a new product segment that caters to the growing medical-adjacent market. Consumers increasingly expect cannabis to deliver consistent, reliable results, and brands that invest in dosing innovation are likely to win long-term trust.
Market Impact and Brand Opportunities
The convergence of smart hardware, AI, and dosing technology is creating a more premium, tech-driven vape market. While entry-level disposable vapes remain dominant for convenience-driven buyers, the growth of connected devices signals a shift toward long-term brand loyalty.
Retailers can leverage this by educating consumers about how technology enhances the cannabis experience. In-store demos, app integration workshops, and personalized consultations can all help bridge the knowledge gap for first-time buyers. On the brand side, data collected from smart vapes and apps can inform product development, refine strain offerings, and shape future product innovation.
Analysts predict that the global cannabis vaporizer market will surpass $25 billion by 2030, with technology-driven devices playing a central role in this growth. For cannabis companies, aligning with these trends is less of an option and more of a necessity to remain competitive.
The Future of Vaping is Personalized
The cannabis vape category is no longer just about convenience—it’s about personalization, precision, and connectivity. As technology continues to advance, consumers will increasingly expect their devices to understand their needs, guide their sessions, and deliver consistent, high-quality experiences.
For brands and retailers, the opportunity lies in embracing this wave of innovation, investing in education, and building ecosystems where cannabis and technology intersect seamlessly. Just as smartphones transformed communication, smart vapes and AI-driven dosage systems are set to redefine how consumers experience cannabis for years to come.